Is it true what they say about PGA Pros?

What exactly DO they say? Well, if people are relying on greengrass pros to sell the golf gear they manufacture, opinion of the PGA pros isn’t high. In fairness, the major golf manufacturers (let’s call them MGMs) really stuffed it up for everyone, including themselves.

For the last 15 years or so the MGMs energetically tried to out-do each other via aggressive promotion and price-war tactics to ensure the club proshops had more of their product than anyone else’s.

All MGMs got very good at it and the pros found themselves stocking more and more product from an increasing number of producers, filling up not only their shops but the store-rooms too. Failing to notice their overstocked situation, whenever up-and-coming manufacturers came along with genuinely good ideas, the pros simply had no capacity to buy. You see, they hadn’t noticed either that the golfers had stopped spending. And now, the MGMs can’t sell to the pros either – until the pros sell current stock. And if the pros CAN’T sell the stock, they dump it on the market for pennies. Result: the brands themselves suffer.

And that, Dear Reader, is how we all came to be together at the bottom of the swill bucket.