How much fun has it been holding our breaths for the last two and a half years, Guys?
Nanoseconds before the bubble burst for golf in about July 2008, my coterie of clients were planning (and doing) big. Our stalwarrt global distributor & retailer network was fully engaged and doing brisk business; they weren’t perhaps to know we were all increasingly trading on secretly fragile credit lines that were about to run out. And in that context, even the most conservative revenue projections were reassuringly in rude good health. And overseas markets were the first to falter, because they were the first to feel the cold. The rest fell like a house of cards.
Well, the network’s back…
In the Asia-Pacific Rim and EU, markets are hardening and I’m getting calls for proposals. These are not tyre-kicker hopefuls either… Last-gasp chancers hoping for a Silver Bullet proposals they can take and try and run themselves to rise out of the mire. My sources say money is available (cash, this time) and Bullish is back. Now, is there any truth in the belief that what collapses west to east revives in reverse? If that’s the case I’m more optimistic than I have been since Dublin July 2008 and the last great sabre-rattle… back round the u-bend nto a full flush of business health?
If my secondary career of interviewing rock stars takes off I just might be busier than ever before. Please don’t breathe out yet, Guys… just in case you blow the hell out of it.