You bastards are just sharpening your pencils on the conjugation issue. Okay, Media is plural but the entity of Social Media I’m addressing is a singular body so Shaddup and listen, see?
Now, for my marketing friends (and clients) I found something noteworthy about Social Media… PR Squared reports that an IBM / Unica Survey says Social Media (SM) might have lost its shine from a marketing point of view. Their correspondent offers a blurb:
- More than half of marketers use social media, but based on responses, their
enthusiasm is tempered, suggesting that the peak of inflated expectations has
passed; marketers are focused on finding the value that social channels can
yield with more targeted insights and actions. - Nearly 60 percent of respondents listed “measurement, analysis, and
learning” as their top information technology bottleneck, whereas last year,
they overwhelmingly viewed “IT support of marketing needs” at the top. - More than 60 percent identified “turning data into action” as their top
organizational issue. - Marketers are getting more serious about using cross-channel attribution to
understand marketing effectiveness.
Consult http://www.pr-squared.com/index.php/2011/05/social-media-shine-off-the-apple-for-marketers#comments if you want to delve deeper.
The precis is the big digital / social media confusion is being microscoped by some sensible people.
It will impact our industry of golf and the service O’Byrne Communications offers. So the news is Good; slightly less confounding, but good.