Dom O'Byrne

Author: Dominic O'Byrne

Be Careful What You Wish For

The latest episode in the Murdoch Crucifixion saga leaves one with an unpleasant aftertaste. Oddly, der Knecht Ruprecht emerges with his dignity and composure intact. I don’t think the same can’t be said of Tom Watson – referred to in today’s Times as ‘accuser-in-chief’. According to the official transcript Watson asked Rupert Murdoch “…Mr Murdoch, at what…

The Trust Curve

In 2007 and 2008 the business of sourcing news from all over the world was straightforward. It looks set to become so once again. From the laptop I ran a successful 2-way communications channel with client distributor networks around the world. A lot of it was habit: once they got used to it they were…

What’s important

Between 2002 and 2008 we enjoyed (seriously enjoyed) boom time in golf. We’ll do figures later, but this has been like a siege. Clients and suppliers have generally managed to get by. But more importantly, they have given credit for products and services way beyond what is reasonable. When the good times return, we’ll look back…

Social Media as a marketing tool… Does this help?

CNET – an authority on matters such as these – reports that marketers are re-assessing their expectastions for Social Media (SM), in light of an IBM/Unica survey (https://www.theinteractivemarketingjourney.com/unicaimrc/media/DocumentDownloads/US/Unica-s-Annual-Survey-of-Marketers-2011_v22.pdf?ext=.pdf ). For me and my clients this gives hope of a cooling of the febrile atmosphere that has turned SM platforms themselves into the story, as opposed to behaving…

Salute Seve!

You can read his achievements on any number of websites and in all the papers, but most importantly, the death of Seve Ballasteros must make all of us in golf re-appraise what the game means to us, and – crucially – conduct our business in a way that our fellows would remember us with just…

How Anti-social is ‘Social Media’

You bastards are just sharpening your pencils on  the conjugation issue. Okay, Media is plural but the entity of Social Media I’m addressing is a singular body so Shaddup and listen, see? Now, for my marketing friends (and clients) I found something noteworthy about Social Media… PR Squared reports that an IBM / Unica Survey…