Although late in coming, some helpful further information from the new owners of Golf Europe throws some new light on the proposed 2012 trade fair and future events… In the light of dwindling attendance figures from 2002 until 2010, by the time of the show’s last appearance at MesseStadt (the monster venue at the end…
Category: Business
Business
Why read a 4-year marketing degree when what you need is here?
by Dominic O'Byrne •
Business
A European Golf Trade Event… Write-off or The Right Stuff?
by Dominic O'Byrne •
In May this year, Messe Munich announced the ‘postponement’ of Golf Europe 2011. While it’s true that we all have seen a decline in exhibitor and visitor numbers year on year since 2002, a good many businesses regretted the lack of an event this year; dwindling numbers aside, the event still represented the best opportunity…
Business
Social Media as a marketing tool… Does this help?
by Dominic O'Byrne •
CNET – an authority on matters such as these – reports that marketers are re-assessing their expectastions for Social Media (SM), in light of an IBM/Unica survey (https://www.theinteractivemarketingjourney.com/unicaimrc/media/DocumentDownloads/US/Unica-s-Annual-Survey-of-Marketers-2011_v22.pdf?ext=.pdf ). For me and my clients this gives hope of a cooling of the febrile atmosphere that has turned SM platforms themselves into the story, as opposed to behaving…
Business
How Anti-social is ‘Social Media’
by Dominic O'Byrne •
You bastards are just sharpening your pencils on the conjugation issue. Okay, Media is plural but the entity of Social Media I’m addressing is a singular body so Shaddup and listen, see? Now, for my marketing friends (and clients) I found something noteworthy about Social Media… PR Squared reports that an IBM / Unica Survey…
Business
On meeting Rock Royalty
by Dominic O'Byrne •
Courtesy of my close buddy Tony Scott at Southeast Radio in Wexford, I just did my first radio interview – with Gregg Allman! Just thinking how completely off the radar it would have been if you told me 20 years ago when I first heard Ramblin’ Man by the Allman Brothers Band that I’d be…
Business, Golf
False Prophets of Recovery?
by Dominic O'Byrne •
How much fun has it been holding our breaths for the last two and a half years, Guys? Nanoseconds before the bubble burst for golf in about July 2008, my coterie of clients were planning (and doing) big. Our stalwarrt global distributor & retailer network was fully engaged and doing brisk business; they weren’t perhaps to know…
Business
A small blessing or two (…big opps?)
by Dominic O'Byrne •
I love the golf industry. It would have been kinder to me and hundreds of other industry supporters in recent years, had the hard winds of recession not blown so harshly on all of us. In my more miserable moments, music’s been a great comfort. Playing the blues has helped me sink ever deeper into…
Business, Golf
This needn’t happen here
by Dominic O'Byrne •
If we can learn lessons from a blighted business sector we ought to. Alongside golf, one of my greatest passions is playing guitar. Sounds glam, perhaps, but it isn’t. I play for my own amusement really… a few times a month at Mass and at the odd party when the intake of drink emboldens me far…
Business, Golf
Major Golf Brands – a helping hand or a stranglehold?
by Dominic O'Byrne •
A recent letter from a web company in the USA invites me to renew my ownership of the domain olympicgolfdebate.com. I’d forgotten I even owned it. Then I recalled in the Summer of 2009 when the debate got its biggest airing in the UK media I scurried to own a piece of the global debate…