Good Writers Will Lead Their Clients to Embrace Change We need to examine the state of the writing industry, so I’m looking for input from people who both commission freelance writing / content writing / proofreading / copywriting projects, as well as from writers of all disciplines, experience levels (newbies to heavyweights), industry sectors and…
Whether an apocryphal story or not, an old tale among broadcasters goes that the clerks in charge of the BBC commissioned a survey (likely a time and motion study – before the Birtian nomenclature of Blue Sky Thinking had its dawn), and the findings were along the lines that the corporation would run at its…
People who dislike exclusivity based on discrimination against gender, race, faith, sexuality or political hue are termed ‘reasonable people’. That such xenophobia seems anachronistic in the developed world in the 21st century is a reasonable enough stance. Wimmin like to shame bastions of maleness in an often aggressive manner, and the voice of what the…
When a fundamentally good and decent man is publicly savaged in an England that one used to associate with words like tolerance, understanding, courage and fair play, you have to question how long before that society begins devolving into paranoid and aggressive tribalism <a ref="When a fundamentally good and decent man is publicly savaged in…
I’ve been known to miss a putt or two but I’m missing this R&A / USGA anchoring issue by a mile. And there’s a bloody great hole involved here too… likely in the reasoning behind wanting to push for the ban on anchoring. Golf’s ruling bodies risk becoming a laughing stock over the issue of…
How many businesses don’t know what’s hiding in the back of the cupboard? A weekly domestic ritual at our house is the weekly shop. The routine is that we check the larder and the fridge-freezer (and underneath the kids’ beds) to see what we already have in supply and what needs replacing. Then a meal…
You would have been proud of me, Dear Reader. My left brain was kvetching and boiling with guilt about not posting the minimum recommended once weekly blog, right brain countered that followers already deluged with blogs, tweets and e-nuggets of questionable import had earned time out. So I posted nothing. I scoured the golf news…
Thirteen years in the golf industry and I never encountered James McCormick. Along the way, I did indeed meet crackpot inventors, gullible fools, hopeful dreamers, nasty bastards and outright charlatans among a lot of thoroughly decent and gifted people. McCormick is in a league of his own, though… Golf Equipment makes a lot of money,…
Sociological Milestone or The Emperor’s New Survey? Apparently our intellectual betters have decided the redundant and archaic class system is no longer fit for purpose. An entirely new meaningful and modern class system is required to help us more usefully define our station in life. For whom, why and to what end? ‘Class’ in its…
PR people need continuity. So do their clients. The PR consultant with the heart of a journalist (instead of the brain of an outright showman) cultivates niche interests. When you hire him or her you pay for the PR to cultivate YOUR interests. These consultants are intelligent people with a nose for news and a…