Anatomy of unedifying reporting The scary experience of Lord McAlpine (convicted via Trial by Twitter of child rape some 20-odd years ago) will have shocked all reasonable people and has also rightly prompted columnists among the better papers to cast a beady eye over the business of citizen journalism. But a sense of perspective is…
Tag: plan English
Business
Social Media as a marketing tool… Does this help?
by Dominic O'Byrne •
CNET – an authority on matters such as these – reports that marketers are re-assessing their expectastions for Social Media (SM), in light of an IBM/Unica survey (https://www.theinteractivemarketingjourney.com/unicaimrc/media/DocumentDownloads/US/Unica-s-Annual-Survey-of-Marketers-2011_v22.pdf?ext=.pdf ). For me and my clients this gives hope of a cooling of the febrile atmosphere that has turned SM platforms themselves into the story, as opposed to behaving…