I was fortunate enough to learn my trade in a time and place where that trade was a mysterious black art. Getting a job was easy. Getting my own way was easier still. Imagine my alarm when it transpired everyone had become a writer, and that I was no longer special at all. All those…
We’re reminded today by David Aaronovitch in the Times of why care with English usage and knowing the rules is more than simple pedantry or being ‘cute’. And it echoes what I’ve been saying for years – some might say ad nauseam, that in allowing the governing clerical classes to get away with bad English…
With no small degree of alarm, I noted that I had failed to write on my blog since 2nd January. Having been told by social media experts that it’s vital to blog often (daily if you can) I’ve nurtured a nagging fear for a few weeks now that my brand will have suffered… my online…
Good Writers Will Lead Their Clients to Embrace Change We need to examine the state of the writing industry, so I’m looking for input from people who both commission freelance writing / content writing / proofreading / copywriting projects, as well as from writers of all disciplines, experience levels (newbies to heavyweights), industry sectors and…
Whether an apocryphal story or not, an old tale among broadcasters goes that the clerks in charge of the BBC commissioned a survey (likely a time and motion study – before the Birtian nomenclature of Blue Sky Thinking had its dawn), and the findings were along the lines that the corporation would run at its…
You would have been proud of me, Dear Reader. My left brain was kvetching and boiling with guilt about not posting the minimum recommended once weekly blog, right brain countered that followers already deluged with blogs, tweets and e-nuggets of questionable import had earned time out. So I posted nothing. I scoured the golf news…
CNET – an authority on matters such as these – reports that marketers are re-assessing their expectastions for Social Media (SM), in light of an IBM/Unica survey (https://www.theinteractivemarketingjourney.com/unicaimrc/media/DocumentDownloads/US/Unica-s-Annual-Survey-of-Marketers-2011_v22.pdf?ext=.pdf ). For me and my clients this gives hope of a cooling of the febrile atmosphere that has turned SM platforms themselves into the story, as opposed to behaving…